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14 February 2006  

Radio Lollipop Newcastle have stepped up their efforts to encourage awareness about the charity within the local area by producing a CD-ROM to give to families on the wards and potential donators to the charity.

The CD-ROM features four main sections:

OUR WORK IN NEWCASTLE
HOW YOU CAN HELP
BECOMING A VOLUNTEER
and
KIDS’ ACTIVITIES

Newcastle’s fundraiser, Emma Palmer said

“We thought that a CD-ROM would be a useful way of reaching out to those who come into contact with us on the wards. It gives them the option to help us if they can, without pushing the fundraising aspect in people’s faces whilst their child is sick. That’s the last thing they want to hear about and the last thing we want to talk about with them. We’re there to play with the kids, nothing more. Even so, to do that we have to raise the public profile of the charity and to do our bit to raise the funds needed to keep the charity going.

The CD-ROM was created entirely free of charge by one of Newcastle’s volunteers so it’s actually a fairly economical way to get the word out. It will also be distributed to local schools and businesses in order to encourage them to understand exactly what it is we do within the hospital.”

CD-ROM creator, Helen Hudspith, said “we also felt that it was important to offer something in return to the families. We have included some of Radio Lollipop’s play sheets on the CD for people to print out and use with their kids when they are in hospital. Hopefully we can leave the CD’s next to the computers in the wards and then, if for any reason we can’t stock the play sheets that week, the families will still have access to them on the computer. It’s also a great way to thank companies that go the extra mile for the kids, as we are lucky enough to be able to constantly update the CD-ROM ourselves”.