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5 August 2002  

Robert Wiseman Dairies, the official milk partner for the new animated feature film ‘Ice Age’, gave kids throughout the Radio Lollipop network the chance to ‘bag some mammoth swag’ by giving away hundreds of exclusive branded goodie bags recently.

Children were asked to paint or draw a milk related picture at Radio Lollipop sites in Glasgow, Bristol, Edinburgh, Birmingham and Manchester over the space of a week. Each day twenty pictures were chosen by a panel of judges with each winner receiving a goodie bag.

Comments Sandy Wilkie, sales and marketing director, “’Ice Age’ is all about appealing to children’s imagination, so by holding a picture competition and giving away some exclusive goodies we hoped to give children throughout the Radio Lollipop network the opportunity to participate in the magic of the film.”